30 Apr

Marketing and sales – a key for any business.

April’s meetings of the Food4Thought Mastermind groups were themed around marketing and sales. Clearly these are common themes for any size of business and our two vibrant groups had lots of opinions and experience to call on. We touched on plenty of the detail of these two critical topics, which included: How to define your ideal customer avatar Why you shouldn’t kiss lots of frogs Managing your marketing messages How far your company brand extends Creating a pipeline and sales process Touchpoints – what they are and how to create them How to set and stick to a price Discussions among the experienced business owners included case studies of successful new small businesses such as Humpit in Leeds, as well as comparing and contrasting some of the bigger players like Sky and Virgin. Facilitator Gary King also played his part, emphasising the importance of clearly defining as much information as possible about your perfect potential customer, and then only going after that kind of business. Don’t kiss lots of frogs...

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23 Mar

All about the customer.

March’s Food4Thought mastermind meetings were all about customers – defining them, engaging with them, securing them, retaining them and when/if you should stop working with them. Our two dynamic groups of aspirational businesses spent their dinners discussing the finer points of getting more of the customers you want. The discussions ranged over: Have you defined your customer avatar? What criteria have you used? Are you clear what value you are able to add to your customers’ businesses? How are you different from your competition? Does your network clearly understand what type of client you’re looking for so they can generate better quality referrals? Do your customers value what you do and have you secured the required price? What strategies should you invest in to acquire and retain new customers? How are you measuring your success with customers? When should you stop working with customers? What ways are there to target larger organisations? As always these were lively discussions and lots of contributions from the group, as well as tips and...

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